New: Paid? Get your invoice on the Billing page. Get invoice

ZocialComment
Free analytics with every export

TikTok Comment Analytics
for KOL Vetting

Turn TikTok comments into actionable insights. Purchase intent scoring, sentiment analysis, audience demographics, and spam detection — all from a single video URL.

72%

Purchase Intent

94%

Authenticity Score

78

Sentiment Score

12.4%

Creator Engagement

Example metrics from a real TikTok comment analysis

Analytics Features

Everything you need to vet KOL audiences

Go beyond follower count and vanity metrics. Analyze the actual audience engaging with content.

Purchase Intent Scoring

Identify what percentage of commenters show buying signals. Know if an audience is ready to convert before partnering with a KOL.

Sentiment Analysis

Understand audience sentiment at a glance. See positive, negative, and neutral breakdowns with an overall sentiment score.

Spam & Bot Detection

Detect fake engagement with our authenticity score. Identifies duplicate comments, bot patterns, and suspicious burst activity.

Audience Demographics

Age group distribution and language breakdown of commenters. Verify audience match before investing in influencer partnerships.

Engagement Quality

Average likes per comment, creator engagement rate, top commenters, and comment length distribution — beyond vanity metrics.

Language Distribution

See which languages your audience speaks. Critical for brands targeting specific geographic markets through KOL partnerships.

How It Works

Get analytics in 3 steps

01

Paste TikTok URL

Drop a TikTok video URL into the export form. Works with any public video.

02

Export Comments

Free to export. We fetch all comments with metadata from the TikTok API.

03

View Analytics Report

Get a shareable analytics dashboard with sentiment, demographics, purchase intent, and more.

Use Cases

Who uses comment analytics?

KOL Vetting for Agencies

Before signing an influencer deal, analyze their comment section. Check for real engagement, audience demographics, and purchase intent — not just follower count.

Campaign Performance Analysis

After a sponsored post goes live, analyze the comments to measure real audience response, sentiment, and buying intent generated by the campaign.

Competitor Research

Analyze competitors' TikTok comment sections to understand their audience demographics, engagement quality, and identify gaps in the market.

Analytics included free

Every comment export includes a full analytics report at no extra cost. Free to export, then a one-time pass for unlimited volume.

Included With Every Export

Free
  • Purchase intent scoring
  • Sentiment analysis
  • Spam & bot detection
  • Audience demographics
  • Shareable report URL
  • CSV & JSON export with sentiment data

Frequently Asked Questions

TikTok comment analytics transforms raw comment data into actionable insights — sentiment scores, purchase intent, audience demographics, spam detection, and engagement metrics. It helps brands and agencies evaluate influencer quality beyond vanity metrics.

TikTok's API includes an is_high_purchase_intent flag on comments. We aggregate this across all comments to give you a percentage of commenters showing buying signals — a powerful metric for evaluating KOL effectiveness.

We use keyword and emoji-based sentiment classification. Comments are scored as positive, negative, or neutral based on common sentiment indicators. You get a breakdown of each category plus an overall sentiment score from 0-100.

Yes! Every report has a unique shareable URL. Perfect for agencies sharing KOL analysis with clients, or for internal team reviews.

Analytics reports are included FREE with every export. Exporting is free; a one-time pass — $9 on your first one, $14 after — covers 3 days of unlimited posts (up to 10,000 comments each), and the $49 Pro Pass covers posts up to 100,000 plus AI analysis (sentiment, purchase intent, demographics). Both are one-time — no subscription.

Just paste a TikTok video URL. We fetch all comments and generate the analytics report automatically. No API keys or technical setup needed.

Ready to analyze TikTok comments?

Paste a TikTok URL, export comments, and get your analytics report in seconds.