Every creator’s feed mixes organic videos with paid ones — sponsorships, branded content, and TikTok Shop posts. Pulling those apart by eye is slow and unreliable. Exported to a spreadsheet, TikTok’s own metadata does it for you: a few filters isolate exactly the paid work.
Export first
Paste the creator’s profile into the TikTok Posts Exporter and export their posts. Each row carries flags read straight from TikTok’s data — no guessing from hashtags like #ad.
Filter for sponsored content
Two columns do the work:
- Is Ad — the post is a paid promotion / has ad authorization.
- Branded Content — the creator disclosed a brand partnership.
Filter either to TRUE and you have the creator’s entire sponsored history in one view — who they work with and how often.
Filter for TikTok Shop posts
A post with a pinned product — ปักตะกร้า, the shopping basket — is flagged Has Shop Link. Filter it to TRUE and the export hands you the commerce details it pulled from the product anchor:
- Product Name — the pinned product’s title.
- Product Link — a shareable TikTok Shop product page URL.
- Product Price — the listed price, when the product exposes one.
That’s an instant catalogue of everything a seller or affiliate promotes, straight from their videos.
Measure paid vs. organic
The real insight is comparative. Put the sponsored posts next to the organic ones and compare engagement rates. If paid posts underperform, the audience is tuning them out; if they match organic, the creator integrates brands well — worth knowing before you pay for a collaboration. Pair this with the influencer vetting guide to turn it into a go/no-go decision.
Why it matters
- Competitive intel. See which brands your rivals sponsor and which products move in your category.
- Partnership vetting. Check a creator’s existing sponsors for conflicts before you sign.
- Pricing benchmarks. Frequency and performance of paid posts help you judge a fair rate.
Start by exporting a creator’s posts and filtering for their paid work.